What You Buy Is Who You Are. The article focuses on "buying into a lifestyle" in the outdoor market but isn't that the case for pretty much all industries? Everyone buys the "cool brands" for the lifestyle they are into.
What You Buy Is Who You Are. The article focuses on "buying into a lifestyle" in the outdoor market but isn't that the case for pretty much all industries? Everyone buys the "cool brands" for the lifestyle they are into.