America's Rebel Band of Custom-Bike Builders. Compared to a solid bike by a big manufacturer the bespoke isn't out of the price range... I also didn't realize this:

Additionally, just four companies—Dorel Industries, Accell Group, Trek Bicycle Corporation, and Specialized Bicycle Components—own about half of the 140 bicycle brands available in this country, including Schwinn, Cannondale, Raleigh, Gary Fisher, Trek, and Specialized, Townley said.